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Our Services |
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The Challenge for Technology
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Customer needs, technology, and market conditions change
quickly. To thrive, successful companies must understand the changing
priorities of existing and potential customers to make key marketing
decisions: |
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Identify and choose the best
market opportunities across customer segments. |
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Thoroughly understand the
key buying criteria of highest value customers. |
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Define market requirements
for new or improved products necessary to develop complementary
products, technologies, or business relationships. |
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Allocate valuable R&D, and
sales and marketing resources in the most productive manner. |
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Identify and select
potential strategic partners. |
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Respond to shifts due to a
competitor's move or significant changes in the economic climate. |
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At these decision points, today’s
companies need facts to support their decisions. In today’s less-forgiving
business climate, good decisions are critical to the survival and success of
enterprises. The FactPoint Group provides clients with crucial insights
about their existing (and potential) customers' intentions and plans for
using new technologies to improve their businesses. This gives our clients a
unique opportunity to capture "the voice of the customer" ahead of their
competition and allows them to make responsive, fact-based decisions when
entering new businesses or extending existing ones. Our clients learn not
only about their fastest-growing market segments over the coming years, but
also receive crucial fact-based guidance that helps them to better target
their marketing and R&D programs. We address such critical questions as: |
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Which are the early adopter
market segments that will buy the product first and assign the highest
value to this offering? How will early adopters value and use this
product? |
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Which product features will
appeal most to these early adopters? Why? |
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How will product
applications and value propositions vary among market segments? |
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What strategies will
strengthen ties with customers, suppliers, and partners? What channel
strategies can address these pockets of opportunity? |
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The Challenge for Enterprises |
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Over the last five years, enterprises have
invested heavily in IT and e-business infrastructure to increase efficiency
and to improve customer relationships. Much of that investment was made
prospectively – without using rigorous financial standards or customer research to
measure benefit to the firm.
Given changing economic realities, much of
the emphasis of e-business has shifted from customer acquisition to using
e-business to increase business efficiency.
The bar for new e-business investment has
been raised and the demands for faster results are more acute than ever
before. Successful enterprises need proven, research-based methodologies to: |
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Predict and measure the impact of using e-business to
improve core business processes. |
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Justify new or increased investment in
e-business efforts to their CFO. |
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Thoroughly understand the benefits and
value of e-business activities in the supply chain and with channels of
distribution, partners and customers. |
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Understand the potential for introducing
new products and services to the highest value customers and partners.
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Create a "CIO Roadmap" to join customer
needs and requirements with e-business and IT investments. |
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At each of these decision points, today’s
companies need facts to substantiate their e-business investments. In
today’s less-forgiving business climate, good decisions are critical to the
survival and success of enterprises. Through proven methodologies, extensive
in-depth interviews of leading practitioners, and modeling, FactPoint Group
provides enterprise clients with the tools and insights about the impact of
their existing and potential e-business activities.
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Merger and Acquisitions |
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Enterprises want to simplify their technology “stack”
to lower costs, to raise service levels, and to improve flexibility to adapt
to a changing business environment.
Enterprise vendors are looking to merge with
other firms or acquire new technologies to better serve their markets.
For sellers, The FactPoint
Group creates merger and acquisition strategies, formulates an investment
thesis for each potential acquirer, makes introductions to potential buyers, prepares management for presentations, and
assists its clients
in meetings. The FactPoint Group works in tandem with management, board
members, and investors to supplement their efforts.
For buyers, The FactPoint
Group scouts potential acquisition candidates who can fill out the buyer’s
technology, product, or service offerings. Because of its familiarity and
contacts with
Silicon Valley venture
firms and start-ups, FactPoint Group is able to identify smaller companies
that traditional investment bankers would not be aware of.
If you would like more information on how
the FactPoint Group can assist your company, contact Dave Kaplow at
650.559.2112 or
dkaplow@factpoint.com. |
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